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Developing and Managing A Successful Payment Cards Business

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Industry pioneer Slawsky and consultant Zafar share their insights into the credit card business, including the way they work in the marketplace, current and future technologies, profitability, the flow of a bank card transaction, four-party payment systems, three-party or closed loop systems, organizational design, marketing and strategy, existing account marketing, including promoting desired cardholder behavior, customer management, operations management, fraud prevention and control, collections, infrastructures and delivery channels, business process analysis, and insider information on the future of payment cards, alternative payment products such as digital cash, and the fine art of securitization. Distributed by Ashgate. Annotation 穢2006 Book News, Inc., Portland, OR (booknews.com)

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