Review the known, master the new, explore the unknown. " 2020 The Future 100 " was written before the outbreak of COVID-19 and published at the time as it's spreading around the world.
Since the beginning of 2020, coronavirus has been spreading like wildfire around the world. As the pandemic rages, the hustle and bustle of big cities were replaced by empty streets. Another financial crisis is inevitable. The virus has changed the lives of thousands of people, the impact is difficult to measure. In the unknown future, human beings are facing unprecedented challenges. In this turbulent time, people began to have many different reflections. Big crisis has reverse people’s beliefs. These new trends are bound to deeply affect everyone in the up-coming decade.
2020 The Future 100 is Wunderman Thompson Intelligence’s flagship annual publication. This report combines the analysis and data researched by the strategy team of Wunderman Thompson all over the world. It charts emerging and future global trends, consumer insights, and innovation patterns.
This report unveils many things that are happening around the world. It covers culture, technology and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, luxury, health and finance. It’s the 100 essential things you must know.
Every trend leads to numerous business opportunities. With this book, Wunderman Thompson will take you to the future in a simple and digestible way.